Content
&
Marketplace SEO
Powerful content and clean product data for maximum conversion
We optimize your content with a clean structure and keywords that rank at the top. We combine brand language and readability for the algorithm.
That's why optimized content!
Very good content is one of the elementary building blocks of a marketplace strategy and the foundation for all future optimizations. Good content ensures that products become more visible through the use of high-converting keywords and thus promotes sustainable sales growth. Tailor-made content for marketplaces is therefore an integral part of the strategy of all brand manufacturers.
The advantages of Account Management with MARKETAGENTS
Visibility & Traffic
Optimized content is the basis for organic visibility and also for all future marketing measures through keyword sharing.
Marketplace algorithm
Each marketplace algorithm reads and evaluates content in its own way. Therefore, our content is customized for each marketplace.
Product data & structure
Complete product master data as a foundation. Standard content (e.g. B+ on Amazon) and extended (brand) content (EBC) round off the perfect listing.
Creation process
Standardized process: in-depth analysis of status quo, reviews, Q&A, search behavior and competition in connection with strong keywords.
Ranking & Conversion
A multi-stage competition and keyword analysis ensures that only relevant and powerful keywords end up in the final content.
Brand language
A perfect balance between researched keywords and marketing slogans maintains and strengthens brand awareness and brand loyalty.
Keywords
Experience and sophisticated keyword generation and classification result in valuable sets of the best keywords. For content and advertising.
Tools & Monitoring
Tools help to really take all factors into account and exploit additional potential. With content monitoring, the content remains as it should be.
In drei Schritten zu hoch relevantem Content
Step 1
Market Research
Step 2
Data-based keyword analysis
Step 3
Content-Creation
We screen your products, the competition and your customer side - to build deep understanding. Reviews + Q&A of existing or similar products help us to gain real expert knowledge.
An extensive keyword pool is created on the basis of the research. Keywords are then weighted and prioritized based on our experience and with the help of internal tools and data.
Our keyword set is used to create the optimal content: the goal is the perfect mix of marketplace algorithm and brand language. With relevant keywords that people really search for.
Shared success.
We help you to achieve your goals.
"MARKETAGENTS provided us with strategic advice based on in-depth marketplace expertise and professional competence. The ability to take a manufacturer's point of view, the know-how as well as the commitment and transparency particularly convinced us. We can highly recommend the team around MARKETAGENTS as a strategic partner for a successful platform business."
Alexis Breuer | (former) Director e-Commerce & digital Marketing
H. von Gimborn GmbH
