What we achieve with our partners!
Pet Food
Challenge!
A well-known German manufacturer of pet food has created a new brand and wants to launch it on the market. In order to be able to test the product launch in a flexible and controlled manner, he wants to offer the products B2C or D2C. Without the intermediary wholesaler. This test pilot is intended to serve as a blueprint for future market launches of new products.
Solution!
In order to quickly anchor the product in the minds of consumers, the brand is provided with a recognizable content structure, Amazon B+ and A+ (EBC). In addition, advertising and deals are used as levers to quickly increase visibility and ranking.
Amazon DE: Hybrid | Account Management | SEO | SEA
+ Focus on reviews
+ Strategy: create attractive bundles or multipacks of relevant SKUs
Q1
Q2
Q3
Q4
2019
Amazon DE
0k €
Amazon DE
1k €
Amazon DE
1.5k €
Amazon DE
2.5k €
Total Net. Sales
5k €
2020
Amazon DE
34k €
Paid: 31k
Organisch: 3k
Amazon DE
62k €
Paid: 49k
Organisch: 13k
Amazon DE
105k €
Paid: 72k
Organisch: 33k
Amazon DE
133k €
Paid: 80k
Organisch: 53k
Total Net. Sales
334k €
+329k €