Advertising
&
Marketplace-Marketing
More traffic, visibility and sales through strategic, smart advertising
Optimized campaigns and systematic, strategic advertising management for constant, measurable (added) success on all marketplaces.
Why good Advertising is so important!
Advertising is one of the most important cornerstones for scalable success on marketplaces and should not be missing from any sustainable marketplace strategy. A strategic advertising campaign setup is therefore relevant for every brand manufacturer who wants to protect their brand, gradually increase brand awareness and achieve solid, data-based & controllable sales growth.
The advantages of Account Management with MARKETAGENTS
Strategy & Planning
A structured, strategic advertising setup as the basis for achieving your defined goals such as visibility, sales or brand protection.
Programmatic Ads (DSP)
Reach an even larger target group with display banners on external sites in various phases of the customer journey or via retargeting.
Ongoing optimization
Good advertising is not set up once and then runs automatically. We make appropriate adjustments based on the monitoring.
Reportings
Advertising reports help to understand the performance and KPIs of your own campaigns and are used for transparent evaluation.
Sponsored Ads (PPC)
Generate visibility, attract new buyers and sell more with classic search advertising on the marketplaces.
Monitoring
A trained eye and additional professional tools help with the clean monitoring of performance and the development of all measures.
Analyses & Learnings
Regular (in-depth) analyses for sustainable target achievement and optimization based on operational learnings.
Keywords & Blacklist
One thing is absolutely crucial for all campaigns and formats: the right keywords! And it's best to exclude the wrong ones from the outset.
Three steps to profitable & scalable Marketplace Advertising
Step 1
Marketing Audit
We review previous marketing activities and associated business objectives (e.g. Brand Protect or Trust) as well as the time frames. What is to be achieved by when and with which media budget.
Step 2
Strategic Setup
Targets are broken down into products and product lines and translated into campaigns. High-converting keywords and strategic campaign structure for measurable, transparent performance.
Step 3
'Grow'
Through ongoing management, constant monitoring and analysis, we balance performance and targets. We optimize permanently to generate scalable, sustainable sales growth.